Drake’s Brand Ovo


OVO, which stands for October’s Very Own, is a lifestyle brand that has transcended its origins ovoofficials to become a cultural phenomenon. Founded in 2008 by Canadian rapper Drake, OVO has evolved into a multi-faceted brand with a strong presence in music, fashion, and pop culture.

History of OVO

OVO was officially launched in 2008 as a music label by Drake, Oliver El-Khatib, and Noah “40” Shebib. The brand quickly expanded its scope beyond music to include clothing, accessories, and collaborations with other brands.

Drake’s Involvement

Drake’s involvement in OVO goes beyond being a co-founder; he is the face of the brand and a driving force behind its success. His influence extends to the design and marketing of OVO products, ensuring that they resonate with his fanbase.

OVO’s Impact on Fashion

OVO’s impact on fashion is undeniable, with its iconic owl logo becoming synonymous with luxury streetwear. The brand’s clothing line features high-quality materials and minimalist designs that appeal to fashion-conscious consumers.

Collaborations and Partnerships

OVO has collaborated with a number of high-profile brands and artists, including Nike, Jordan Brand, and Canada Goose. These collaborations have helped OVO reach new audiences and expand its influence in the fashion world.

OVO’s Music and Media Presence

In addition to its clothing line, OVO has a strong presence in the music and media industries. The brand’s record label has signed several successful artists, and OVO Sound Radio, a radio show hosted by Drake, has become a platform for new music and artists.

OVO’s Expansion Beyond Clothing

OVO has expanded its product offerings beyond clothing to include accessories, home goods, and even a music festival. This diversification has helped OVO establish itself as a lifestyle brand with a broad appeal.

OVO’s Popularity and Fanbase

OVO’s popularity extends far beyond its home base in Toronto, with a global fanbase that includes celebrities and influencers. The brand’s limited-edition releases often sell out quickly, demonstrating the strength of its fanbase.

OVO’s Sustainability Efforts

OVO is committed to sustainability and has taken steps to reduce its environmental impact. The brand uses eco-friendly materials in its products and partners with organizations that promote environmental conservation.


In conclusion, OVO has become much more than a clothing brand; it is a cultural force that has redefined what it means to be a lifestyle brand in the 21st century. With Drake at the helm, OVO is poised for continued success and influence in the worlds of music, fashion, and pop culture.


  1. What does OVO stand for? OVO stands for October’s Very Own, which is a reference to Drake’s birth month.
  2. Where is OVO based? OVO is based in Toronto, Canada, where Drake is originally from.
  3. Does OVO only sell clothing? No, OVO also sells accessories, home goods, and has a music festival.
  4. Are OVO products sustainable? OVO is committed to sustainability and uses eco-friendly materials in its products.
  5. How can I buy OVO products? OVO products are available online and at select retail locations worldwide.