With all types of modern marketing ways available, you might wonder if there is any value in conventional marketing methods. We would say yes.
When you are considering new ways to reach out to your audience, sending a printed postcard in the mail might not be the first thing that comes to your mind. Unfortunately, a lot of what is considered to be old-school marketing techniques are not top of mind.
While people spend more time on the internet, they have a lasting, deep relationship with physical mail. As a matter of fact, more than 80% of consumers take time to go through their mail. This gives you the chance to get the brand in front of them. However, you should make them distinct and personal.
Postcard printing might not be something you have on the radar while marketing your business, but it should be. In this article, we are going to discuss the top reasons to choose postcard printing to promote your small business.
1. Affordable
When you are using custom postcard printing as a marketing tool, there is a fair amount of chance that you print them in bulk. You can save a lot of money by printing postcards in higher quantities.
Most businesses primarily charge a small amount for larger orders, and the cost per postcard gets truncated exponentially the larger it is. If you factor in the higher response rate of direct mail in comparison to digital channels, you will get significant bang for your buck. Printing postcards is a fast process as it is possible to get the order on the same day. Thus, you can start sending it out as per your schedule.
2. Measurable
It is straightforward for senders to track how successful mailing postcards have proved to be. You know the total number of postcards that were mailed and the number of new leads, requests, or deals created. Thus, you will have an idea if this postcard marketing campaign will work for you or not. You can use it for testing multiple products to find out which ones convert better. No need to learn difficult analytics for tracking your results. You can easily know the number of inquiries made or the response you provided on your postcard.
3. Easy to Create
One of the top advantages of postcard printing and mailing is that it is possible to design them in a short time. You will find postcard layout templates available, which can help you. Apart from that, there are postcard design templates for each industry. You can download them for free. In case you aren’t design-savvy, these online free templates will save you effort and time. A few businesses will even send out postcards to your potential recipients on your behalf.
4. Widely Read
Your target customers can actually read postcards due to their accessibility and simple design. It is easier for them to pick them up and read. With postcards, there is no need to open an envelope. When they hold them, they are right in their face. They just can’t be ignored.
A study by the Direct Mail Marketing Association shows that all age groups take an interest when they receive mail as opposed to the most common misconception that it just works for older people.
Even if your target customers set their cards aside, they will have read the name of the company or seen the logo. Thus, the work of the postcard is already done. Keep in mind that you are not using the postcard just to sell the product.
5. Gives Instant Results
Unlike other forms of marketing, postcard printing is more effective and shows results quickly. Since people don’t have to open envelopes, it means your recipients will see the message and the brand directly. The format limitations, with an image in the front and a shorter message on the back, will enable you to simplify the message and get the point across. These can have an immediate impact on the target customers. Postcards are much easier to read and understand.
