Trade shows and exhibitions are valuable opportunities for businesses to showcase their products, connect with potential clients, and build brand visibility. But in a crowded exhibition hall, standing out is essential. One of the most effective ways to make an impression is through well-designed shell scheme graphics. These graphics transform plain modular stands into attractive, branded spaces.
This blog will help you understand what shell schemes are, the materials you can use for graphics, and how to make design choices that truly elevate your display.
What Is a Shell Scheme?
A shell scheme is a modular exhibition stand provided by event organisers. It usually consists of an aluminium frame and blank white panels. These are designed to offer a uniform structure for each exhibitor while allowing for customisation through graphics and signage.
Shell schemes are popular because they are cost-effective, easy to install, and quick to dismantle. However, without the right graphics, they can look bland and generic. That’s where shell scheme graphics come in. These printed panels or materials are used to cover the walls of your stand, helping you display your brand identity and message.
Types of Shell Scheme Graphics
There are several types of shell scheme graphics to choose from, depending on your budget, the look you’re going for, and the frequency with which you exhibit.
Panel Graphics
Panel graphics are designed to fit within each individual panel of the shell scheme structure. This is a modular approach and works well if the layout of your stand is fixed. You can print your branding or messaging across multiple panels, giving a clean, structured look.
Seamless Graphics
Seamless graphics cover the entire back and side walls of your shell scheme, creating a more continuous and professional appearance. These graphics can be applied using fabric, vinyl or rigid boards. They eliminate the visible gaps between panels and offer a more high-end finish.
Foamex Board Graphics
Foamex board is one of the most popular materials for shell scheme panels. It is a type of rigid PVC board that offers excellent print quality and durability. These boards can be cut to size to fit each panel perfectly, and they’re easy to attach using Velcro or magnetic strips.
Fabric Graphics
Fabric graphics are lightweight and crease-resistant. They’re often tension-mounted to provide a smooth, sleek surface. Fabric is ideal for full-wall graphics and offers a more modern aesthetic.
Magnetic or Velcro Graphics
If you’re looking for flexibility, you might prefer using magnetic or Velcro-backed graphics. These can be easily removed and reused at different shows. They’re especially useful for modular designs where you may want to change individual sections without replacing everything.
Material Options Explained
Choosing the right material is just as important as the design. Here’s a look at the most common materials used for shell scheme graphics and their benefits.
| Material | Key Features | Finish | Best For |
| Foamex Board | – Durable and can withstand repeated use – Available in 3mm and 5mm thickness – Lightweight and easy to install with Velcro or adhesive strips |
Smooth surface allowing for vibrant, high-resolution prints | Modular and seamless panel installations, indoor exhibitions |
| Correx | – Budget-friendly plastic board – Extremely lightweight but less durable – Ideal for short-term use |
Slightly ribbed texture; lower print quality than Foamex | One-off events or low-cost exhibitions |
| Dibond | – Aluminium composite material – Very sturdy and weather-resistant – Premium, long-lasting option |
Sleek and professional finish | Permanent installations or repeated exhibitions |
| Fabric | – Flexible and easy to transport – Suitable for tension-mounted display systems – Provides a soft, modern look |
Seamless appearance with no panel gaps | Full-wall graphics and brands wanting a contemporary style |
| Vinyl | – Adhesive backing; can be applied directly to walls or boards – Ideal for layering or temporary messaging |
Customisable and versatile | Accent graphics, logos, and promotional content |
Design Tips for Maximum Impact
Having the right material is only part of the equation. Your design should also be clear, professional, and visually engaging. Here are some key tips:
- Keep It Simple: Don’t overload your panels with too much text or information.
- Use High-Quality Images: Blurry graphics will make your stand look unprofessional.
- Focus on the Top Third: This area is at eye level and gets the most attention.
- Consistent Branding: Use your brand colours, fonts and logo throughout.
- Include a Call to Action: Encourage visitors to scan a QR code, visit your website, or speak to a representative.
- Lighting: Consider how lighting will affect the visibility and reflectiveness of your graphics.
What to Know Before You Print
Before you order your graphics, it’s important to get the technical details right. A few common checks can save you time and money:
- Know Your Dimensions: Every shell scheme has its own structure. Get the exact panel sizes from the organiser.
- Understand the Framework: Some stands have supporting beams that may interfere with your design layout.
- Transport & Storage: Fabric is easy to roll and pack, while rigid boards like Foamex require flat transport.
- Reusability: If you plan to attend multiple exhibitions, invest in materials like Foamex board that are durable and easy to reinstall.
- Fire Safety: Most indoor venues require materials to meet specific fire safety standards. Always check before ordering.
Why Quality Matters
While it might be tempting to cut costs on graphics, high-quality materials and printing can significantly improve your exhibition presence.
- Better First Impressions: Professionally printed graphics reflect your brand’s quality and attention to detail.
- Longer Lifespan: Durable materials like Foamex board can be used multiple times, offering better value for money.
- Improved Visibility: Higher-quality prints mean brighter colours and sharper text, which helps attract more visitors.
A low-cost display might save you money in the short term, but a faded or warped graphic could undermine your credibility and turn people away.
Conclusion
Shell scheme graphics play a vital role in any successful exhibition strategy. They transform basic white panels into eye-catching branding assets that draw attention and convey your message clearly. Whether you opt for modular graphics or a seamless full-wall design, choosing the right material is key to making a lasting impression. Foamex board is a popular option, offering durability, visual appeal, and easy installation—ideal for businesses that exhibit regularly. By understanding your layout, planning your design thoughtfully, and using quality materials, your stand can truly stand out. For reliable, professional printing solutions, trust Foamex Printing Company to bring your vision to life.
