Top 10 Best eBook Self Publishing Sites Every Author Should Know

The world of publishing has changed dramatically over the last decade. Gone are the days when aspiring authors had to rely solely on traditional publishers to get their stories into readers’ hands. Thanks to digital platforms, writers now have direct access to readers through the best eBook self publishing sites. These platforms not only give authors creative control but also allow them to retain higher royalties and reach global audiences.

If you’re ready to publish your eBook but don’t know where to start, this guide will walk you through the top 10 platforms worth considering. Each offers unique benefits, pricing models, and distribution options, making them valuable tools for both new and experienced authors.


1. Amazon Kindle Direct Publishing (KDP)

It’s impossible to talk about eBook publishing without mentioning Amazon KDP. As one of the best eBook self publishing sites, KDP gives authors access to millions of Kindle readers worldwide. With features like Kindle Unlimited, authors can reach subscription-based readers and earn additional royalties. KDP also allows you to publish both eBooks and paperbacks.

Pros: Huge reach, fast publishing, up to 70% royalty options.
Cons: Competitive marketplace; exclusivity rules with KDP Select.


2. Apple Books for Authors

Apple Books is another top contender, allowing authors to sell directly to iOS and Mac users. As one of the best eBook self publishing sites, Apple Books ensures professional distribution to a tech-savvy audience that prefers reading on Apple devices. The platform is user-friendly and doesn’t require exclusivity.

Pros: Great for Apple ecosystem readers, no exclusivity.
Cons: Limited to Apple device users.


3. Barnes & Noble Press

If your target audience is in the U.S., Barnes & Noble Press is a strong choice. It lets authors publish eBooks and print books directly to the B&N marketplace. For American readers who still love their Nook devices, this is among the best eBook self publishing sites to consider.

Pros: Direct access to Nook audience, print and eBook publishing.
Cons: Smaller global reach compared to Amazon.


4. Kobo Writing Life

Kobo Writing Life is a global self-publishing platform that reaches millions of readers in over 190 countries. With partnerships in physical bookstores, it stands out as one of the best eBook self publishing sites for international authors. Kobo also offers promotional tools and analytics for better marketing.

Pros: Global distribution, excellent analytics tools.
Cons: Smaller U.S. market presence.


5. Smashwords (Now part of Draft2Digital)

Smashwords revolutionized eBook distribution by making it easier for indie authors to publish on multiple platforms. Now part of Draft2Digital, it remains one of the best eBook self publishing sites for authors who want wide distribution with minimal hassle.

Pros: Aggregator model, wide distribution, free ISBNs.
Cons: Less control over individual store settings.


6. Draft2Digital

Draft2Digital is one of the easiest and most reliable self-publishing aggregators. It distributes eBooks to major retailers like Apple, Barnes & Noble, and Kobo. Authors love its user-friendly interface and free conversion tools, making it one of the best eBook self publishing sites for beginners.

Pros: Simple interface, wide distribution, free formatting.
Cons: Small percentage cut from sales.


7. Google Play Books

Google Play Books gives authors access to millions of Android and Chromebook users. As one of the best eBook self publishing sites, it’s ideal for tapping into a tech-driven audience. The platform is flexible with pricing, allowing creative sales strategies.

Pros: Large global Android audience, flexible pricing.
Cons: Less intuitive setup for new users.


8. Lulu

Lulu is a long-standing platform that offers both eBook and print publishing services. It’s particularly popular among authors who want to print-on-demand and distribute globally. Lulu stands out as one of the best eBook self publishing sites for authors who want multiple publishing formats.

Pros: Print-on-demand, wide distribution network.
Cons: More complex setup compared to some platforms.


9. IngramSpark

Known for its robust print distribution, IngramSpark also supports eBook publishing. It is one of the best eBook self publishing sites for authors who want professional-level distribution to bookstores and libraries. While it comes with setup fees, its credibility is unmatched.

Pros: Access to bookstores and libraries, high-quality print options.
Cons: Setup and revision fees.


10. Scribd

Scribd functions as a subscription reading service, much like Netflix for books. Authors who publish through aggregators like Draft2Digital can get their work listed here. It’s considered one of the best eBook self publishing sites for authors looking to reach readers through subscription models.

Pros: Subscription-based royalties, loyal reader base.
Cons: Must use an aggregator like Draft2Digital.


Final Thoughts

Choosing the right platform depends on your goals as an author. If maximum reach is your aim, Amazon KDP and Draft2Digital are strong starting points. For international audiences, Kobo Writing Life and Lulu are great choices. And if you value premium markets, Apple Books and IngramSpark are worth exploring.

No matter which you choose, these best eBook self publishing sites empower authors to take control of their publishing journey, build a global readership, and turn their passion for writing into a sustainable career.

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