If you talk to any Michigan business owner these days, there is a good chance they will say something like, “Everyone keeps telling us to use more videos… but does it even work?” We get it. Trying new things can feel like a gamble. But when we look at how fast the market is shifting, especially here in Michigan, one truth keeps showing up again and again… video is no longer optional. It is turning into a must-have tool for growth. And yes, business video production has a lot to do with this shift.
Why Michigan Customers Are Watching More Videos Than Ever
Before we dive into trends and numbers, let us start with something simple. Think about the last time you were researching a product or a service. Did you read a long page of text or watch a short video? Most people go for the video without even thinking twice.
A Wyzowl study shows that 91 percent of consumers want more video from brands… which is wild when you think about it. And Michigan customers are no different. Whether it is a local retail store in Grand Rapids, a solar company in Ann Arbor, or a manufacturer in Detroit trying to explain a complicated process, videos are helping businesses cut through the noise.
Building Trust Faster With Authentic Local Stories
We see this especially in industries where trust matters. A quick customer testimonial shot inside the shop. A behind the scenes factory tour. A CEO speaking straight to the camera. These small moments… they build connection in ways long paragraphs just cannot.
Some business owners worry that video is expensive or “too fancy” for them. Honestly? It does not have to be. Clean storytelling, good lighting, and a clear message are often enough. And here is a powerful stat from HubSpot… landing pages with video can increase conversions by up to 80 percent.
Imagine what that kind of boost can do for a Michigan small business.
Why Video Is Becoming a Competitive Advantage in the State
Competition in Michigan is getting sharper every year. Customers compare everything now. They read reviews, scroll through social media, and watch quick snippets before deciding where to spend their money.
Videos help your message appear right when customers are deciding. And if the content feels real and helpful, they remember your brand. We have seen restaurants use short videos to make viewers literally hungry. Automotive suppliers use animated explainers to simplify complex ideas. Even small family-owned shops use video to show their personality and story… and viewers respond to that.
Michigan audiences love authenticity, and video delivers exactly that.
Beyond Marketing… Video Helps On the Inside Too
One thing we always tell brands is this: video is not just marketing material. It is communication. It can train your team. It can help onboard new staff. It can explain your services so your employees do not repeat the same answer ten times a day.
When you look at all these uses side by side, video becomes a long-term asset, not just another marketing cost.
Michigan Businesses That Adapt Early Grow Faster
If you want to future-proof your brand, video is becoming one of the most effective tools. Not simply because it is trendy, but because customers actually prefer it. Videos save them time, help them trust you, and make your message easy to digest.
As more brands across the state embrace this shift, the businesses that take action early are the ones that get ahead. And if you decide to jump in, there are many talented video production companies in Michigan who can help you bring your story to life in a way that feels genuine and true to your brand.