Patta is a well-known streetwear brand from Amsterdam, Netherlands. Founded in 2004 by Edson Sabajo and Guillaume ‘Gee’ Schmidt, the brand has become a key player in the global streetwear scene. This article explores Patta’s history, its popular products like the Patta Hoodie and Patta Air Max 1, and its influence on fashion and culture.
The Beginning of Patta
Edson Sabajo and Guillaume ‘Gee’ Schmidt met in the 1990s through their shared love for music, especially hip-hop. Both of Surinamese descent, they named their brand “Patta,” a slang term for “shoe” in Sranan Tongo, their native language. In 2004, they opened the first Patta store in Amsterdam, aiming to bring exclusive sneakers and apparel to their community.
Growth into Clothing
Initially, Patta focused on selling sneakers. However, the demand for unique streetwear led them to create their own clothing line in 2010. Starting with simple items like t-shirts and hoodies featuring the Patta logo, the brand quickly gained popularity. Today, Patta offers a wide range of apparel, including jackets, tracksuits, and accessories, known for their quality and distinctive designs.
Popular Products
The Patta Hoodie has become a staple in streetwear fashion. Known for its comfort and style, the hoodie often features bold graphics and the iconic Patta script logo. It’s a versatile piece that appeals to a broad audience, embodying the brand’s commitment to quality and street culture.
Patta x Nike Air Max 1
One of Patta’s most notable collaborations is with Nike on the Air Max 1 sneaker. In 2009, to celebrate Patta’s fifth anniversary, they released a series of unique Air Max 1 designs. These sneakers are highly sought after by collectors and sneaker enthusiasts, showcasing Patta’s ability to blend classic styles with fresh, innovative designs.
Collaborations and Cultural Impact
Patta has collaborated with various brands, including ASICS and Converse, creating unique products that reflect their streetwear roots. Beyond fashion, Patta is involved in cultural initiatives like the Patta Soundsystem and the Patta Running Team, promoting music and fitness within their community. They also established the Patta Foundation, focusing on youth cultural education, highlighting their commitment to social responsibility.
