Saudi Arabia Mobility as a Service Market Overview
Market Size in 2024: USD 66.82 Million
Market Size in 2033: USD 527.29 Million
Market Growth Rate 2025-2033: 25.80%
According to IMARC Group’s latest research publication, “Saudi Arabia Mobility as a Service Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2025-2033”, The Saudi Arabia mobility as a service market size was valued at USD 66.82 Million in 2024. Looking forward, IMARC Group estimates the market to reach USD 527.29 Million by 2033, exhibiting a CAGR of 25.80% during 2025-2033.
How AI is Reshaping the Future of Saudi Arabia Mobility as a Service Market
- Intelligent Multi-Modal Transportation: AI-powered platforms are integrating ride-hailing, public buses, metro lines, e-scooters, and car-sharing services into unified digital interfaces, with advanced route optimization algorithms enabling seamless trip planning across NEOM and major cities.
- Smart Traffic Management: AI-managed traffic flow systems are revolutionizing urban mobility through 5G connectivity and IoT sensors, supporting the Ministry of Municipal and Rural Affairs’ Smart Cities program targeting 17 cities and 72% of the population with USD 500 billion in investments.
- Predictive Demand Analytics: Machine learning algorithms are analyzing user behavior patterns and urban planning data to optimize vehicle distribution and reduce wait times across ride-hailing and car-sharing services throughout Riyadh, Jeddah, and emerging smart cities.
- Sustainable Mobility Optimization: AI-driven systems are promoting eco-friendly transportation by tracking carbon footprints, incentivizing electric vehicle usage, and optimizing routes to support Saudi Arabia’s goal of reducing carbon emissions by 278 mtpa by 2030.
- Real-Time Dynamic Pricing: Advanced AI algorithms are implementing dynamic pricing models based on demand patterns, weather conditions, and traffic congestion, maximizing efficiency across multi-modal transportation platforms while ensuring affordable access to mobility services.
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Saudi Arabia Mobility as a Service Market Trends & Drivers:
Saudi Arabia’s MaaS market is experiencing explosive growth driven by rapid urbanization and Vision 2030 initiatives focusing on sustainable transportation and smart city development. The integration of multi-modal transportation platforms is revolutionizing urban mobility, with mega-projects like the Riyadh Metro and comprehensive public bus networks creating an ecosystem of digitally orchestrated transport modes. Local and international technology providers are collaborating with government agencies to develop interoperable systems featuring real-time data, route optimization algorithms, and mobile ticketing solutions that enhance user experience and adoption rates.
The Kingdom’s commitment to environmental sustainability is accelerating MaaS adoption, with the government targeting carbon emission reduction of 278 mtpa by 2030. Electric vehicles, e-scooters, and hybrid buses are being integrated into MaaS platforms, supported by government investments in clean energy and EV infrastructure development. Large-scale projects like NEOM and The Line are pioneering car-free zones and AI-driven transit systems, while startups and established operators incorporate sustainability metrics, carbon footprint tracking, and incentives for greener travel options into their service offerings.
Smart city infrastructure expansion is significantly boosting market growth, with the Ministry of Municipal and Rural Affairs’ USD 500 billion Smart Cities program targeting 17 cities covering 72% of the population. Advanced digital infrastructure including 5G connectivity, AI-managed traffic systems, IoT sensors, and cloud-mobility platforms enables seamless MaaS operations. Government-supported open data programs and interoperability standards create collaborative environments where mobility providers integrate into common platforms, forming comprehensive smart transport networks that adapt to user behavior and urban planning priorities.
Saudi Arabia Mobility as a Service Industry Segmentation:
The report has segmented the market into the following categories:
Service Type Insights:
- Ride-Hailing
- Ride-Sharing
- Car-Sharing
- Bus/Shuttle Service
- Others
Transportation Type Insights:
- Private
- Public
Application Platform Insights:
- Android
- iOS
- Others
Propulsion Type Insights:
- Electric Vehicle
- Internal Combustion Engine
- Others
Breakup by Region:
- Northern and Central Region
- Western Region
- Eastern Region
- Southern Region
Recent News and Developments in Saudi Arabia Mobility as a Service Market
- February 2025: Riyadh Metro launched its integrated MaaS platform connecting all six metro lines with bus networks and ride-hailing services, featuring AI-powered route optimization that reduced average commute times by 30% and increased public transport usage by 45% in the first quarter.
- March 2025: NEOM announced the deployment of autonomous electric shuttle services integrated with its smart mobility ecosystem, utilizing 5G connectivity and AI traffic management to achieve 99.7% on-time performance while supporting the city’s zero-emission transportation goals.
- April 2025: The Saudi Public Investment Fund invested USD 200 million in expanding car-sharing and e-scooter networks across Jeddah and Dammam, introducing electric vehicle fleets with integrated MaaS platforms that offer seamless booking, payment, and carbon footprint tracking for sustainable urban mobility.
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players.
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