Madhappy: The Rise of an Uplifting Streetwear Brand in 2025
In the vast world of fashion, few brands have managed to blend mental health awareness, quality craftsmanship, and modern aesthetics as seamlessly as Madhappy. Since its inception, Madhappy has stood out by transforming streetwear into a positive force for change—both socially and stylistically.
As we head deeper into 2025, Madhappy continues to push boundaries with bold collections, cozy yet stylish essentials, and impactful collaborations. This blog explores the latest collections, must-have pieces, styling tips, and answers to popular FAQs, while comparing some key items with cult-favorite label 99Based.
🧠 The Mission Behind Madhappy
Before diving into the fashion, it’s important to understand what Madhappy represents. The brand was launched in 2017 by four friends—Peiman Raf, Noah Raf, Mason Spector, and Joshua Sitt—who wanted to create more than just clothing. Their mission? To make the world a more optimistic place by focusing on mental health advocacy and inclusivity.
Through their Local Optimist Group and partnerships with organizations like The Jed Foundation, Madhappy encourages open conversations about mental well-being while releasing garments that serve as daily reminders to stay grounded and positive.
👕 Latest Collections: A Look Into Madhappy 2025
1. Spring/Summer 2025 – “Cloud State” Collection
Madhappy’s “Cloud State” collection captures the lightness of being through airy tones, oversized silhouettes, and breathable fabrics. The collection features:
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Cloud Cotton Hoodies in pastel lavender, sky blue, and sage green
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Tech Shorts with ergonomic zip pockets and ultra-lightweight design
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Sunset Gradient Tees with printed optimism quotes and a faded ombré finish
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Lightweight Zipper Jackets ideal for transitional weather
Compare with 99Based: While 99Based hoodies often feature graphic-heavy streetwear appeal, Madhappy’s version leans into minimalist calmness and emotional storytelling. 99Based hoodies are bold; Madhappy hoodies are intentionally serene.
2. Madhappy x Columbia 2025 Capsule
The collaboration with Columbia Sportswear returns in 2025 with an outdoor-driven line focusing on functionality and mindfulness. Key pieces include:
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Ripstop Cargo Pants with reflective accents
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All-Terrain Tracksuits that are both waterproof and breathable
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Performance Zipper Windbreakers
Compare with 99Based Tracksuit: While 99Based tracksuits tend to highlight urban edge and monochrome aesthetics, Madhappy x Columbia tracksuits focus on performance meets peacefulness—think mountain meditation wear.
3. Pantry by Madhappy – Earth Core Drop
This unique sub-label takes inspiration from organic living and sustainability. This drop features:
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Garment-Dyed T-Shirts in earthy tones
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Raw Denim Jeans made with recycled cotton
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“Soil Wash” Hose (pants) that combine comfort with heritage workwear details
Compare with 99Based T-Shirts & Jeans: 99Based T-shirts are louder and logo-centric; Pantry tees are quietly elegant. Meanwhile, 99Based jeans opt for heavy-duty street construction, whereas Madhappy jeans offer a relaxed, lived-in aesthetic that complements their earthy philosophy.
🔥 Must-Have Trendy Pieces of 2025
If you’re wondering what Madhappy essentials you should add to your wardrobe this year, these are the ones dominating both social media and the streets:
1. The Madhappy Classic Hoodie
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Soft brushed fleece
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Signature logo embroidery or puff print
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Slightly oversized with a structured yet cozy fit
Why it’s trending: TikTok creators and mental health advocates alike love it for its comfort and symbolism.
99Based Comparison: 99Based hoodies tend to carry bolder graphics and underground influences—ideal for making a louder statement. Madhappy hoodies are for those who like their style with a side of serenity.
2. Mood Gradient Tees
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Soft-touch cotton
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Gradient dip-dye treatment
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“Local Optimist” and other affirmative text
These tees are a visual representation of emotions and mindfulness. Pair them with either Madhappy’s tonal sweatpants or 99Based’s raw-cut jeans for a balance of zen and edge.
3. Zip-Up Tech Jackets
Functionality meets fashion. These jackets include:
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Waterproof zippers
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Concealed pockets
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Reflective trims
Perfect for layering over joggers or pairing with 99Based zipper trousers to create a hybrid streetwear-outdoor look.
👟 Styling Madhappy: Comfort With Intent
Madhappy is all about styling that speaks to self-expression, mental clarity, and intentional layering. Here are some style guides to make the most out of your Madhappy gear:
Look 1: “Optimist on the Go”
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Cloud Hoodie in mint green
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Straight-leg Hose from Madhappy Pantry drop
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Columbia x Madhappy Trail Runners
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Beige cap & crossbody bag
Look 2: “Urban Zen”
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Mood Tee in sunset orange
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99Based Zipper Jeans
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Lightweight Madhappy windbreaker
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Converse Chuck 70s
Look 3: “Weekend Reset”
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Classic Madhappy tracksuit (sky blue)
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White Local Optimist tee underneath
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Soft beanie + chunky sneakers
The idea behind Madhappy styling is to feel as good as you look—a subtle departure from the high-intensity, graphic-dominated world of brands like 99Based.
📸 Celebrity Sightings & Influence
Celebrities like Kendall Jenner, Jaden Smith, Kaia Gerber, and Pharrell Williams have all been spotted wearing Madhappy. These endorsements aren’t just paid placements—they reflect a growing shift in culture where mental health and mindful fashion go hand in hand.
Even artists who often rep 99Based for their music videos or photo shoots have been embracing Madhappy’s softer palette for interviews or off-duty looks.
💬 FAQs About Madhappy
Q1: Is Madhappy worth the price?
A: Yes, especially if you value quality, unique storytelling, and ethical branding. The garments are made with premium fabrics, and the brand contributes to mental health awareness.
Q2: How does Madhappy sizing compare to 99Based?
A: Madhappy typically runs true to size with a slightly oversized fit. 99Based often leans more into streetwear bagginess, so you might want to size down there, depending on the look you’re going for.
Q3: Is Madhappy unisex?
A: Absolutely. All of Madhappy’s mainline collections are gender-inclusive, designed with comfort and versatility in mind.
Q4: Can I mix Madhappy with other streetwear brands like 99Based?
A: Yes, and it can result in a powerful contrast. Try a Madhappy pastel hoodie with 99Based heavy-duty jeans, or a 99Based graphic tee under a Madhappy zip-up jacket.
Q5: Where can I buy Madhappy clothing?
A: You can shop directly from their , at exclusive pop-ups, and through select retailers like SSENSE and Nordstrom.
🧵 Final Thoughts: The Madhappy Movement
In 2025, Madhappy isn’t just a fashion brand—it’s a lifestyle and a reminder to approach each day with optimism. Their collections continue to evolve with the times, always balancing fresh aesthetics with deeper meaning. Whether you’re pairing it with a 99Based zipper piece for contrast or fully diving into the Local Optimist mindset, Madhappy proves that clothing can indeed help shape culture.
With high-quality fabrics, thoughtful messaging, and relevant designs, Madhappy is leading the charge in redefining what streetwear can be: not just loud and flashy, but purposeful, positive, and personal.
Which Madhappy piece are you adding to your closet next? Let us know below! 👇
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