India Pet Grooming Products Market: Size, Share & Growth

The India pet grooming products market size is flourishing, driven by the increasing pet ownership and the rising awareness about pet hygiene and health among pet owners. This market is a part of the broader pet care industry, which is anticipated to grow at a compound annual growth rate (CAGR) of 13% from 2024 to 2032. This rapid growth is indicative of a significant shift in the Indian pet care landscape, reflecting the evolving consumer preferences and the increasing expenditure on pets.

Key Benefits of Pet Grooming Products

  1. Health and Hygiene: Regular grooming ensures that pets remain clean, reducing the risk of infections and diseases.
  2. Bonding: Grooming sessions provide an opportunity for pet owners to bond with their pets, strengthening their relationship.
  3. Aesthetic Appeal: Well-groomed pets are more appealing, which is important for pet shows and social media visibility.
  4. Early Detection: Grooming helps in the early detection of skin issues, parasites, and other health concerns.
  5. Comfort: Grooming can improve the comfort of pets by removing excess fur, mats, and tangles.

Key Industry Developments

  1. Product Innovation: Companies are increasingly investing in research and development to introduce innovative products like organic shampoos, conditioners, and grooming kits.
  2. E-commerce Growth: The rise of e-commerce platforms has made it easier for consumers to access a wide range of pet grooming products.
  3. Pet Salons: The establishment of pet grooming salons in urban areas has provided professional grooming services to pet owners.
  4. Awareness Campaigns: Various organizations and companies are running awareness campaigns to educate pet owners about the importance of grooming.

Driving Factors

  1. Rising Pet Ownership: The number of pet owners in India is on the rise, particularly in urban areas.
  2. Increased Spending: With higher disposable incomes, pet owners are willing to spend more on high-quality grooming products.
  3. Humanization of Pets: Pets are increasingly being treated as family members, driving the demand for premium grooming products.
  4. Health Awareness: Growing awareness about pet health and hygiene among pet owners is boosting the market.
  5. Social Media Influence: The influence of social media and pet influencers is encouraging owners to keep their pets well-groomed.

COVID-19 Impact

The COVID-19 pandemic had a mixed impact on the pet grooming products market in India. While there was a temporary disruption in the supply chain and a decline in pet salon visits, the lockdowns led to an increase in pet adoption. Consequently, the demand for home grooming products saw a significant rise. The pandemic also accelerated the shift towards e-commerce, with many pet owners opting for online shopping for their pet care needs.

Restraining Factors

  1. High Costs: Premium grooming products can be expensive, which may deter some pet owners.
  2. Lack of Awareness: In rural areas, there is still a lack of awareness about the importance of pet grooming.
  3. Availability of Products: Limited availability of specialized grooming products in smaller towns and cities.
  4. Cultural Attitudes: Traditional attitudes towards pets in some regions can hinder market growth.

Market Segmentation

By Product Type:

  1. Shampoos and Conditioners
  2. Brushes and Combs
  3. Clippers and Scissors
  4. Grooming Wipes
  5. Nail Care Products
  6. Others

By Distribution Channel:

  1. Online Retail
  2. Pet Stores
  3. Supermarkets/Hypermarkets
  4. Veterinary Clinics
  5. Others

Market Outlook

The future of the pet grooming products market in India looks promising, with significant growth expected in the coming years. The increasing penetration of e-commerce, coupled with rising awareness and disposable incomes, will continue to drive market expansion. Innovations in product formulations and the launch of new grooming tools will further stimulate market growth.


  1. Natural and Organic Products: There is a growing preference for natural and organic grooming products among pet owners.
  2. Customization: Personalized grooming products tailored to specific pet needs are gaining popularity.
  3. Technology Integration: Smart grooming devices and apps that monitor pet health are emerging trends.
  4. Sustainability: Eco-friendly grooming products are becoming increasingly important to environmentally conscious consumers.

Industry Segmentation

The industry can be segmented into various categories based on product types, distribution channels, and regions. Each segment has its own dynamics and growth potential.

Regional Analysis/Insights

The Indian pet grooming products market can be divided into regions such as North India, South India, East India, and West India. North India, particularly cities like Delhi and Chandigarh, shows a high demand for premium grooming products. South India, with cities like Bangalore and Chennai, is also a significant market due to high pet adoption rates. West India, including Mumbai and Pune, is a key region for market growth owing to the high disposable incomes and pet-friendly culture.


The Indian pet grooming products market is characterized by a competitive landscape with numerous local and international players. The market is witnessing a steady influx of new products and brands, catering to the diverse needs of pet owners.


Recent news highlights the increasing investment in pet care startups, the introduction of innovative grooming products, and collaborations between e-commerce platforms and pet care brands to enhance product accessibility.

Top Impacting Factors

  1. Economic Growth: Economic development and rising disposable incomes significantly impact the market.
  2. Urbanization: Increased urbanization leads to higher pet adoption and grooming product demand.
  3. Technological Advancements: Innovations in grooming products and tools drive market growth.
  4. Cultural Shifts: Changing attitudes towards pets and their care boost the market.
  5. Health Awareness: Rising awareness about pet health and grooming benefits propels market demand.

Target Audience

  1. Pet Owners
  2. Pet Salons
  3. Veterinary Clinics
  4. E-commerce Platforms
  5. Pet Product Manufacturers and Retailers

Major Key Players

  1. Glenand Group of Companies
  2. Petacom
  3. Petkin Inc.
  4. Wahl Clipper Corporation
  5. Terrai Natural Products
  6. Scoobee Pet Products


  1. Expansion into Rural Markets: There is significant potential in expanding grooming product availability in rural areas.
  2. Product Diversification: Developing new and innovative grooming products can capture a larger market share.
  3. E-commerce Growth: Leveraging e-commerce platforms to reach a wider audience.
  4. Collaborations and Partnerships: Collaborating with pet clinics and salons to enhance product visibility.


  1. High Competition: The market is highly competitive with numerous players.
  2. Price Sensitivity: Consumers can be price-sensitive, affecting premium product sales.
  3. Supply Chain Issues: Ensuring a consistent supply of products can be challenging.
  4. Regulatory Hurdles: Navigating regulatory requirements for pet grooming products.


  1. Economic Uncertainty: Economic downturns can impact consumer spending on non-essential products.
  2. Cultural Barriers: Traditional views towards pet care can hinder market growth in certain regions.
  3. Quality Concerns: Ensuring product quality and safety is critical and can be a challenge.


The scope of the India pet grooming products market is vast, encompassing various product types, distribution channels, and regional markets. The market offers numerous opportunities for growth and innovation, driven by the increasing pet ownership and the evolving consumer attitudes towards pet care.


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