Growing a SaaS business can be challenging in today’s competitive market. While traditional marketing is still important, Digital PR has become a game-changer for scaling SaaS brands faster and building long-term authority.
In this article, we’ll walk you through how to leverage Digital PR to grow your SaaS business, with actionable strategies and practical tips.

 

What is Digital PR and Why Does It Matter for SaaS?

Digital PR is a modern marketing strategy that focuses on building a brand’s reputation and visibility online through high-quality backlinks, press features, influencer collaborations, and social media buzz.

For SaaS businesses, digital PR offers:

• Stronger brand authority

• Higher SEO rankings

• Increased organic traffic

• More trust from potential customers

• Better investor attention

In short, Digital PR not only drives brand awareness but also fuels long-term organic growth.

Pro Tip: If you want professional help growing your SaaS brand with Digital PR, check out Markertion, a trusted platform that specializes in helping SaaS businesses build authority and visibility online.

Step 1: Create Newsworthy Content

You can’t get PR without having something interesting to say.
For SaaS businesses, think about:

• Launching new features

• Publishing original industry research

• Announcing major milestones (like funding rounds, new partnerships)

• Sharing expert commentary on trending industry news

Pro Tip: Journalists and bloggers are always hunting for valuable, fresh stories. Give them something worth covering!

Step 2: Build Relationships with Journalists and Bloggers

Growing your SaaS brand with Digital PR is not about sending mass emails.
It’s about building genuine relationships with the right people over time.

Here’s how you can do it:

• Follow tech and SaaS journalists on LinkedIn and Twitter

• Engage with their posts (comment thoughtfully, share their articles)

• Send personalized, value-driven pitches, not generic press releases

Remember: A warm relationship always outperforms a cold pitch!

Step 3: Leverage HARO and PR Platforms

HARO (Help A Reporter Out) and similar platforms connect journalists with expert sources.
As a SaaS founder or marketer, you can respond to relevant journalist queries and get your brand featured on major sites like Forbes, TechCrunch, and Business Insider.

Tips for success on HARO:

• Respond fast (within 30 minutes if possible)

• Keep your answers clear, concise, and valuable

• Mention your SaaS expertise subtly without overselling

Over time, these PR wins will massively improve your domain authority and online credibility.

Step 4: Focus on Thought Leadership

If you want your SaaS brand to grow faster, you must position yourself or your CEO as a thought leader.

How?

• Publish insightful blogs and LinkedIn posts regularly

• Contribute guest articles to leading SaaS or tech magazines

• Speak at webinars, podcasts, and virtual conferences

When your target audience and media see you as an industry expert, it becomes easier to gain coverage, backlinks, and customer trust.

Step 5: Collaborate with Influencers and Micro-Influencers

Influencer marketing isn’t just for e-commerce!
SaaS brands can benefit massively by collaborating with tech influencers, LinkedIn creators, YouTube educators, and niche micro-influencers.

Ways to collaborate:

• Product demos and reviews

• Joint webinars and AMAs (Ask Me Anything sessions)

• Co-branded whitepapers or industry reports

A single mention from the right influencer can drive hundreds of high-quality leads to your SaaS product.

FAQs About Growing SaaS Business with Digital PR

Q1: How long does it take to see results from Digital PR for SaaS?
Answer:
It usually takes 3 to 6 months to start seeing measurable SEO improvements, brand visibility, and lead flow from a consistent Digital PR effort.

Q2: Do I need a PR agency to grow my SaaS brand?
Answer:
Not necessarily. Many SaaS companies successfully manage Digital PR in-house by building journalist relationships, using HARO, and consistently creating valuable content.
However, if you want faster and more professional results, working with a dedicated SaaS PR agency like Markertion can make a big difference.

Q3: What’s the difference between Digital PR and traditional PR?
Answer:
Traditional PR focuses on TV, radio, and newspapers.
Digital PR focuses on online coverage, backlinks, search engine optimization, and social media mentions, which are much more measurable and scalable for SaaS businesses.

Q4: How important are backlinks in Digital PR?
Answer:
Backlinks are extremely important.
They improve your SaaS website’s domain authority, boost search engine rankings, and drive targeted traffic, all of which help grow your brand faster and more sustainably.

Final Thoughts

If you’re serious about scaling your SaaS business, Digital PR isn’t optional—it’s essential.
By creating newsworthy content, building real journalist relationships, leveraging platforms like HARO, positioning yourself as a thought leader, and collaborating with influencers, you can achieve sustainable and powerful growth.

Start small, stay consistent, and you’ll see your SaaS brand rising above the competition in no time.
And if you want a trusted partner to speed up the process, don’t hesitate to check out Markertion today!