You have chosen a fantastic modular stand design for your next exhibition in Cologne and customised it perfectly according to brand and event needs. Does it guarantee a successful trade show campaign? Beware, there can still be some hiccups due to the logistics you would want to avoid.
Booth logistics is the most overlooked aspect of trade show planning. After the design and construction of a visually striking exhibition stand in Cologne, you need to transport it safely and efficiently to the event venue. Forget about damaged or missing booth components, even delays due to inappropriate transportation can ruin your trade show campaign.
If you don’t want to hit such a snag due to logistical issues, you need to follow a distinct approach. Learn about the crucial steps, from the manufacturing facility (or warehouse) to the exhibition venue and setting it up there, as suggested by the experienced exhibition stand contractor.
Pre-planning and Complete Paperwork
Before picking up even a nail for transportation, you should determine your entire logistical requirements. First of all, specify the dimensions, weight, and parts of your trade show booth. Now, acquire specific permits or necessary documentation for transportation according to size and weight.
Choose the Right Service Provider
Now you have the dimensions and weight, it’s time to decide on an appropriate method of transportation. If it is small and lightweight, you can think about managing the booth logistics by yourself. In case it is too heavy and has a lot of components, then hire a dedicated freight company. You can easily find many service providers offering logistics services with booth construction in Cologne.
Proper Packaging and Labelling
Trade show booth components usually include screens, electronic equipment or other sensitive elements. They need to be packed in fitting containers or boxes, using protective materials such as foam, and bubble wrap to prevent damage. Label each box with essential information, especially if it is fragile. Labelling further helps in easy identification and assembly.
Optimal Loading and Protection
While loading, let the weight distribute evenly throughout the vehicle. Such an arrangement assures proper balance and stability. Fasten or hook the containers or boxes using ropes, straps, or other tie-down methods to prevent bumps during transit. Check if all the doors are properly closed before departure.
Enroute Considerations
Plan the route carefully and track your shipment progress en route, whether you are transporting on your own or using a logistics service. Consider traffic conditions, diversions, hurdles, and other potential delay factors to time the departure and avoid hassle in delivery.
Transfers and Receiving
You need to consider various handling and transfer points and do the necessary coordination for a smooth transition throughout. Once your exhibition stand reaches the venue, coordinate with the event organisers to ensure a smooth delivery and unloading.
Efficient Setup at the Venue
Installing a booth is a professional job. It requires certain skills and many tools and equipment like ladders, hand trucks, and specialised instruments. Get a professional installation and dismantling (I&D) team to save time and minimise errors. For efficient installation, assign clear roles and responsibilities to each team member.
Review the Booth Setup
Ensure your exhibition stand is installed well before the beginning of the event. So that you get sufficient time to conduct tests and rehearsals beforehand. Perform thorough checks to make sure everything is properly assembled and adjusted. Must review new elements or technologies used in the stand design. Become familiar with their basic operations and instructions.
Conduct Test Drills Before the Event
Conduct drills in a controlled environment to recognise the potential risks and find appropriate solutions in advance. Pre-trials before events allow you to adjust and refine your approach. You get sufficient time to correct any errors. This step allows you to focus more on brand presentation and visitor engagement.
Get a Perfect Exhibition Stand Design in Cologne for Your Next Event
Selecting Triumfo International GmbH as your exhibition stand builder for your next event in Cologne offers you a unique chance to stand out from your competition. Along with offering a huge range of modular stand design, they have been also creating bespoke stand designs tailored to respective brands for 25+ years.
Triumfo International GmbH has a brilliant team of professional designers, skilled builders, installation experts, and booth managers. They can be your one-stop shop for all your exhibition stand requirements. From concept to construction, installation to dismantling, on-site booth management to logistics and storage, they can handle every aspect of your exhibition stand.
Get in touch with them for seamless services and double your ROI from events.
