Choosing the right packaging tape is crucial for any business that ships products. It impacts not only the security and integrity of your packages but also your environmental footprint and brand image. Two of the most common options in the Australian market are gummed kraft paper tape and standard plastic packaging tape. But which one is better for your business? In this article, we’ll compare these two packaging solutions to help you make an informed decision.
What Is Gummed Kraft Paper Tape?
Gummed kraft paper tape, also known as water activated tape, is made from strong kraft paper coated with a water-soluble adhesive on one side. It requires moistening before application, which activates the adhesive, creating a powerful fibre-to-fibre bond with the cardboard box.
What Is Standard Packaging Tape?
Standard packaging tape typically refers to plastic-based adhesive tapes like polypropylene (PP) or PVC tapes. These tapes come pre-coated with pressure-sensitive adhesive, allowing them to stick immediately when pressed onto a surface without any preparation.
1. Strength and Security
Gummed Kraft Paper Tape:
One of the biggest advantages of gummed kraft paper tape is its superior bonding strength. The adhesive penetrates and fuses with the carton fibres, creating a bond stronger than the cardboard itself. This makes the seal tamper-evident and highly resistant to peeling or tearing.
Standard Packaging Tape:
Plastic tapes rely on surface adhesion only. They can peel or split under stress, especially if the box is handled roughly or exposed to fluctuating temperatures. This may increase the risk of package damage or tampering without immediate detection.
Winner: Gummed kraft paper tape offers a stronger, more secure seal ideal for businesses shipping valuable or fragile products.
2. Environmental Impact
Gummed Kraft Paper Tape:
Made from biodegradable kraft paper and natural adhesives, gummed kraft paper tape is fully recyclable with the cardboard box, reducing plastic waste. This eco-friendly option aligns well with Australia’s growing sustainability goals and the expectations of environmentally conscious consumers.
Standard Packaging Tape:
Plastic tapes contribute to landfill pollution and are difficult to recycle because they need to be separated from the cardboard. They add to environmental harm and can conflict with corporate social responsibility objectives.
Winner: Gummed kraft paper tape is the clear winner for businesses focused on sustainability.
3. Appearance and Branding
Gummed Kraft Paper Tape:
It provides a clean, professional, and natural look that enhances your package presentation. It can also be customised with printed logos or messaging, turning your packaging into a marketing tool.
Standard Packaging Tape:
While available in clear or coloured variants, standard tape often looks generic and can detract from the package’s overall aesthetic. Custom printing is possible but less common.
Winner: Gummed kraft paper tape wins for branding opportunities and premium appearance.
4. Application and Ease of Use
Gummed Kraft Paper Tape:
Requires moistening before application, typically done via a dispenser. This process can be slightly slower initially but dispensers improve speed and consistency. It’s ideal for medium to high-volume packaging environments.
Standard Packaging Tape:
Pressure-sensitive and ready to use immediately. It’s simple and fast to apply, making it popular for small operations or when speed is critical.
Winner: Standard packaging tape is easier and faster to apply, especially for low volumes or manual packing.
5. Cost Considerations
Gummed Kraft Paper Tape:
Generally costs more upfront, especially considering the need for a dispenser. However, its durability reduces package failures, returns, and product loss, potentially saving money in the long term.
Standard Packaging Tape:
Lower initial cost and no special equipment needed. However, more frequent failures and lower environmental appeal might result in higher indirect costs.
Winner: Depends on your business priorities—standard tape for low upfront costs, gummed tape for long-term value.
Is Gummed Kraft Paper Tape Right for Your Business?
If your business values package security, environmental responsibility, and brand image, gummed kraft paper tape is an excellent investment. It’s especially suited for e-commerce, logistics, and companies shipping fragile or high-value goods.
On the other hand, if you prioritise speed and simplicity, or operate on a tight budget with low packaging volumes, standard packaging tape might still be a practical option.
Both gummed kraft paper tape and standard packaging tape have their advantages. However, the increasing demand for sustainable, secure, and professional packaging in Australia is tipping the scales in favour of gummed kraft paper tape.
By making the switch, your business can enhance package protection, reduce environmental impact, and elevate brand perception — all critical factors in today’s competitive market.
Moreover, as consumers become increasingly aware of environmental issues, packaging plays a crucial role in influencing buying decisions. Using gummed kraft paper tape demonstrates a commitment to sustainability, which can improve customer loyalty and differentiate your brand from competitors. Packaging that aligns with eco-friendly values also opens doors to new markets and partnerships with retailers who prioritise green initiatives.
Additionally, investing in gummed kraft paper tape supports compliance with Australian packaging regulations and waste reduction targets. Many Australian states are implementing stricter waste management laws, and businesses adopting recyclable materials position themselves ahead of regulatory changes, avoiding future compliance costs and reputational risks.
Finally, as technology evolves, applying gummed kraft paper tape has become more efficient with modern dispensers and automation. This means businesses can maintain high productivity without sacrificing the benefits of a superior tape solution.
In summary, switching to gummed kraft paper tape is not just a packaging choice — it’s a strategic business decision that balances security, sustainability, and professionalism, setting your brand up for future success in the Australian market.
