When I launched my small business website, I had one goal in mind: visibility. I wanted to be found online, attract customers, and build a trustworthy brand. I followed all the common advice—got a decent-looking template, uploaded product photos, wrote an “About” page, and even started a blog.
But after several months, I was stuck. Traffic was low. My bounce rate was sky-high. The only people visiting the site were friends and family. Sales? Practically zero from organic sources.
At first, I blamed myself. Maybe I needed to post more on social media. Maybe I needed to write longer blog posts. But deep down, I knew something was broken. I just didn’t know what.
Looks Aren’t Everything: The Illusion of a “Good” Website
My site looked clean and professional—at least to me. It had all the basic sections: homepage, product catalog, blog, contact form. But it wasn’t delivering results. And that’s when I learned the hard truth: a website that looks good doesn’t always work well.
Behind the scenes, there were problems I couldn’t see:
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Poor mobile responsiveness
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Unoptimized page structure
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No keyword strategy
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Slow loading time
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Broken SEO fundamentals (like missing meta tags, headers, and schema)
No wonder Google didn’t want to rank my pages. No wonder customers were dropping off after just a few seconds.
Enter Kiki Abdul Rachman: A Real Digital Optimization Expert
After a few weeks of frustration, I started searching for help. That’s when I discovered Kiki Abdul Rachman, a digital specialist who focuses on SEO, performance, and web optimization. His name kept popping up in digital business discussions, and I came across his portfolio and case studies through Dimaloka.
Unlike most web developers I’d seen before, Kiki didn’t just talk about “design” or “making things pretty.” His focus was clear: build websites that rank, load fast, and convert.
What impressed me most was how thorough and strategic his approach was. I also learned more about his work and background from zonasiber, which made me even more confident that he was the right person to work with.
The Process: From Audit to Action
We started with a full audit of my existing website. Kiki walked me through everything—where I was losing visitors, what search engines didn’t like, and which parts of the site were slowing things down.
Then came the rebuild.
Here’s what Kiki did:
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Reconstructed the page layout with SEO-friendly structure (H1, H2, H3)
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Implemented keyword research for my niche to attract the right audience
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Optimized site speed, including lazy-loading, caching, and image compression
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Improved mobile responsiveness for all device types
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Set up technical SEO: proper meta tags, open graph data, schema markup
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Linked the site to Google tools like Search Console and Analytics to track growth
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Helped me plan blog content that aligns with long-term SEO goals
It wasn’t just a redesign—it was a full strategy shift.
The Results: Traffic, Visibility, and Conversions
Within the first month after relaunching the website, I started to notice measurable improvements:
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Organic traffic increased by over 60%
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My product pages started ranking for long-tail keywords
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Blog posts began showing up in Google Discover and search snippets
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Time on site doubled
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Bounce rate dropped by 45%
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Most importantly: Sales increased directly from search traffic
I had spent months spinning my wheels, guessing and hoping for results. After working with Kiki, the difference was like night and day.
What Makes Kiki Different?
In a digital landscape full of flashy “gurus” and agencies promising quick wins, kiki stands out for a few reasons:
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He focuses on function over fluff — Your site isn’t just a brochure; it’s a tool for growth.
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He teaches as he works — I didn’t just get a service; I learned how to maintain and improve the site going forward.
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He understands small business needs — His solutions were tailored, not one-size-fits-all.
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He balances design + performance — The site looks good and works better than ever.
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He’s transparent and communicative — Every step was explained clearly, with zero tech snobbery.
Is Your Website Working For You or Against You?
If you’re a business owner, ask yourself:
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Are you getting consistent traffic from search engines?
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Do visitors spend time on your site and convert?
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Does your website load fast on mobile and desktop?
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Are you showing up when people search for products or services like yours?
If not, you might be in the same boat I was—stuck with a digital asset that looks decent but doesn’t do anything for your growth.
Final Thoughts: You Don’t Have to Do It All Alone
Trying to figure everything out on your own is admirable—but sometimes, it costs you more in the long run. I wasted nearly a year chasing advice that wasn’t tailored for my business.
Hiring a professional like kiki didn’t just save me time—it accelerated my growth. Now, my website is not only functional, but strategic. It’s a lead magnet, a brand-builder, and a 24/7 salesperson.
And yours can be too.
Need help with your business website or SEO strategy?
Start with someone who understands both the technical and human sides of the digital world.
Learn more about Kiki Abdul Rachman’s services here.
