A lot of people search for dentists online before going out and find one through their clinics. But, how to stand out in the crowd? Well, dental email marketing strategy is a great tool to help you out with it! It’s a powerful tool that can help you connect with your patients directly, building trust and growing your dental business.
Why email marketing?
Email Marketing connects you directly with your patients. It’s not like some social media platform where algorithms may hide or make your posts feel lost but the emails are received directly. It helps you reach our targeted audience. You can segment your list according to the campaigns for new patients.
You can share your personal success stories to build trust and build relationships. This also helps you in getting established as a leader. Other than that, you can promote your services, highlight the technology you use and even send reminders about important checkups.
Additionally, don’t forget about the automation feature where you can send automated welcome messages, reminders etc without even showing up and being on time. All of it collectively builds audience loyalty.
Getting started with email marketing
The most difficult step is to take the first step. Want to get into email marketing tips and get started with it? No worries! We’re here!
Choose An Email Marketing Platform
The first and most important step is to find a reliable foundation to build your business on i.e., an email marketing platform. So, don’t make this decision in a hurry but research, compare and then decide.
Look for user-friendly options that provide easy navigation, ready-to-use templates, inbudget and high-quality services. Find some platform that lets you design emails as you like, manage the subscriber’s list and track your performance.
Build Email List
The next step is to build an email list. But are you planning to rely on the customers who book an appointment with you? Don’t! Instead, put signup forms on your website, and social media pages and even reach out personally to people you know. Offer something in return, maybe a free appointment, a free book of tips or a care guide.
Content Creation
You need to understand that your subscribers are already receiving emails from 20 other companies or people and that too, daily! So, you need to make your content super compelling – an attractive subject line, scannable email content, clear CTA and high-quality visuals. Make sure they’re optimized for mobile phones.
Segmentation And Personalisation
Every patient is different, so, how can you assume that they all will get attracted to the same thing? To give your audience a great experience, segment them based on their demographics, interests and preferences. After that, personalize emails for each audience group. Use your audience’s name, interests, and preferences and make it more engaging.
Provide Value
Well, just content isn’t enough, make sure to provide value! Ask yourself how you are helping your subscribers. Provide them with tips, guides and tricks to prevent any damage to their dental health. Don’t burden your patients with emails that sound salesy.
Track Performance
Lastly, don’t send emails and sit back relying on luck. Take action! Use the email marketing ideas for small business platforms to see the metrics, and track them- the open rates, click-through rates and appointments. Use them to see where you succeeded and where you need to make improvements.
Once you cover these steps, you can move to the advanced strategies such as automation, running A/B tests, partnering with other businesses and connecting your social media with your emails!
Conclusion
Building an email marketing strategy that makes you successful needs investment – time and effort. But, when you send emails regularly, craft targeted emails, build strong relationships and grow your business, you can establish yourself as a leader in your industry. Keep your email list healthy and grow your business!