The connected toys market is undergoing rapid transformation with over 94 million units of smart and app-enabled toys sold globally in 2023. These toys, embedded with sensors, connectivity modules, and interactive software, now make up over 22% of the total smart consumer electronics sold in the children’s segment. Connected toys are increasingly used not only for play but also for early education, language development, and STEM learning—especially in developed economies.
More than 58% of children aged 3–12 in the United States and Western Europe interact with connected toys at least once a week. The most popular formats include AI-powered robots, AR-enhanced dolls, and drone toys equipped with GPS systems. In 2023, app-connected educational toys generated over 38 million downloads of companion apps globally. Meanwhile, connected toys that integrate voice assistants and cloud-based learning systems were used in 12,000+ schools across Asia-Pacific for blended learning environments. The surge in 5G connectivity has further boosted real-time interaction, enabling 35% faster response times in next-gen toy devices. As of 2024, more than 71 companies operate globally in this segment, each offering smart functionalities tailored to different age groups and developmental goals.
Is the Connected Toys Market a Strategic Investment Choice for 2025–2033 ?
Connected Toys Market – Research Report (2025–2033) delivers a comprehensive analysis of the industry’s growth trajectory, with a balanced focus on key components: historical trends (20%), current market dynamics (25%), and essential metrics including production costs (10%), market valuation (15%), and growth rates (10%)—collectively offering a 360-degree view of the market landscape. Innovations in Connected Toys Market Size, Share, Growth, and Industry Analysis, By Type (Smartphone-Connected Toys, App-Connected Drones, Console-Connected Toys, Tablet-Connected Toys), By Application (2?5 Years, 6?8 Years, 9?12 Years, Teenagers), Regional Insights and Forecast to 2033. are driving transformative changes, setting new benchmarks, and reshaping customer expectations.
These advancements are projected to fuel substantial market expansion, with the industry expected to grow at a CAGR of 10.9% from 2025 to 2033.
Our in-depth report—spanning over 112 Pages delivers a powerful toolkit of insights: exclusive insights (20%), critical statistics (25%), emerging trends (30%), and a detailed competitive landscape (25%), helping you navigate complexities and seize opportunities in the Consumer Goods sector.
Global Connected Toys Market size, valued at USD 6876.02 million in 2024, is expected to climb to USD 17445.81 million by 2033 at a CAGR of 10.9%.
The Connected Toys market is projected to experience robust growth from 2025 to 2033, propelled by the strong performance in 2024 and strategic innovations led by key industry players. The leading key players in the Connected Toys market include:
- LEGO Group
- Sphero
- Mattel
- PLAYMOBIL
- Hasbro
- Sony
- K’NEX
- Konami
- PlayFusion
- Anki
- WowWee
- DXTR Labs
- Leka
- Wonder Workshop
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Emerging Connected Toys market leaders are poised to drive growth across several regions in 2025, with North America (United States, Canada, and Mexico) accounting for approximately 25% of the market share, followed by Europe (Germany, UK, France, Italy, Russia, and Turkey) at around 22%, and Asia-Pacific (China, Japan, Korea, India, Australia, Indonesia, Thailand, Philippines, Malaysia, and Vietnam) leading with nearly 35%. Meanwhile, South America (Brazil, Argentina, and Colombia) contributes about 10%, and the Middle East & Africa (Saudi Arabia, UAE, Egypt, Nigeria, and South Africa) make up the remaining 8%.
United States Tariffs: A Strategic Shift in Global Trade
In 2025, the U.S. implemented reciprocal tariffs on 70 countries under Executive Order 14257. These tariffs, which range from 10% to 50%, were designed to address trade imbalances and protect domestic industries. For example, tariffs of 35% were applied to Canadian goods, 50% to Brazilian imports, and 25% to key products from India, with other rates on imports from countries like Taiwan and Switzerland.
The immediate economic impact has been significant. The U.S. trade deficit, which was around $900 billion in recent years, is expected to decrease. However, retaliatory tariffs from other countries have led to a nearly 15% decline in U.S. agricultural exports, particularly soybeans, corn, and meat products.
U.S. manufacturing industries have seen input costs increase by up to 12%, and supply chain delays have extended lead times by 20%. The technology sector, which relies heavily on global supply chains, has experienced cost inflation of 8-10%, which has negatively affected production margins.
The combined effect of these tariffs and COVID-19-related disruptions has contributed to an overall slowdown in global GDP growth by approximately 0.5% annually since 2020. Emerging and developing economies are also vulnerable, as new trade barriers restrict their access to key export markets.
While the U.S. aims to reduce its trade deficit, major surplus economies like the EU and China may be pressured to adjust their domestic economic policies. The tariffs have also prompted legal challenges and concerns about their long-term effectiveness. The World Trade Organization (WTO) is facing increasing pressure to address the evolving global trade environment, with some questioning its role and effectiveness.
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