No brand can survive today just on great products or services. You have to have a story-a strong, powerful narrative that connects with your audience emotively. Whether it’s a startup or some established business, it’s your brand’s story that makes you memorable. But to tell that story in a resonating manner isn’t just easy at all. Here is where professional best book writers for hire come into play.
Finding the right writer can be daunting when your brand is on the line. There could be a number of questions running in your head: How do I select the best writer? What should I look at? How will I know that the writer understands the feeling of my brand?
Why Your Brand Needs a Good Writer
The story of your brand isn’t just about products; it’s about relationship building with your customers. When people enter today’s market, they don’t just buy any product; they buy stories. A great story instills an emotional bond between them and you. It installs trust and engenders loyalty, thereby making prospects in life-long advocacy for your brand.
The thing is, creation of a powerful brand story is an art and science in itself. While you probably can cover your brand blindfolded, how to distill the knowledge into a story that’s engaging, emotive, and effective is tough. That’s where hiring a professional writer comes in handy.
The book writer takes what’s essentially raw material related to your brand-your mission, vision, values, and personality-and weaves it into a narrative that resonates with people.
How to Identify the Best Book Writers for Hire
When you are hiring the perfect writer, there are a few things to consider. Let’s go through some of the key points that need to be taken into consideration in narrowing down your search.
1. Look for Relevant Experience
First and foremost, find a writer who has written for a brand just like yours. A writer who has relevant experience will know the minutest detail in your industry and how to talk to your target audience.
For instance, if it’s a technology startup, you need writers that have worked with other technology companies or have written books in the technological field or created content in the space of technology. If you are into fashion, you may need someone who understands the culture and tone of the industry.
Personal story: I once worked with a small eco-friendly brand that hired a generalist to do some writing for their brand story. And that was a great, really talented writer, but one who didn’t have experience in sustainability. So the brand message was just off; it didn’t feel correct for its environmentally-conscious audience. Eventually, they brought a writer onboard with previous experience in the eco-space, and it was night and day. The second writer captured the brand’s passion for sustainability in a real way that connected with audiences.
2. Assess Their Writing Style
All writers have a different voice, and not all of them are going to fit with your brand’s voice. Some are brilliant at writing in a formal, authoritative manner, while others will tend to be more casual and conversational. You want someone whose writing style complements your brand’s tone.
One of the best ways around this is to request writing samples. You need to ask for work that is similar in scope to the project you are hiring. If, for example, you’re hiring a ghostwriter to write a longer story, specifically ask to see book excerpts. If your brand is more focused on telling stories through shorter content, blog or article samples might be in order.
Reading samples provides an idea of how the writer approaches any given story and whether their style is what is desired for the personality one wants to portray in their branding.
3. Check Their Understanding of Brand Voice
Your brand voice differentiates you from your competitors. It’s born out of your brand personality and values and how it communicates that to an audience. If you hire a writer, it’s very important they understand and can replicate this voice.
In the first few interactions, understand their comprehension of your brand’s identity. You can pose questions like:
- Describe the Tone of our brand
- How would you tell our core values through a story?
And naturally, the best writers are those who would delve deep into studying your brand and asking thoughtful questions that guarantee capturing your voice accurately.
4. Consider Their Ability to Craft a Cohesive Story
A book or even a brand story is about creating a structured narrative flowing from beginning to end, with more interest in holding a reader, rather than just a string of words.
Regarding writers for hire over the books, find a person who can structure a narrative: create a beginning that engages your readers, a middle that intrigues them, and an end that leaves a lasting impressing on the minds of the readers.
And this is a skill that comes in especially handy when it comes to telling your brand’s story, because you want people to understand your brand, but you also want them to feel inspired-to purchase something, to follow your brand, or to simply engage more thoroughly with your message.
5. Make Sure They Can Meet Deadlines
Probably the worst situation one can imagine is to hire a brilliant writer who can’t deliver on time. Deadlines still keep being non-negotiable in professional writing. Be it working on full-length books or small kinds of content for your brand, missing deadlines will easily result in big disruptions.
Even with the penchant for hiring on the spot, it pays to check a writer’s references regarding their sense of reliability. Ask for referrals of past clients who have worked with them. Did the writer meet the deadline dates set? Were they responsive and communicative throughout the project?
6. Evaluate Their Ability to Cooperate
Your brand story is personal. It’s not something you hand over to a ghostwriter to create in isolation. The best book writers for hire will want close collaboration with you. They’ll be the ones who will want to hear from you, listen to your feedback, and assure the story reflects your vision.
Seek a writer who considers communication a core value and who respects the importance of teamwork. In this respect, an ideal writer will be open to revisions and willing to refine the work until it meets one’s expectations.
I have worked with clients who actually had this very specific vision for their brand story, but just didn’t know how to word it. The writer they hired proved very patient until, with all the right questions and drafts for feedback, they came out with a document that resulted in the essence of their brand and far more-than-expected quality because of the collaboration that took place.
7. To review feedback and testimonials
Finally, one of the best modalities to assess a potential book writer for hire is through reviews, testimonials, or feedback from previous clients. What do others have to say from their experience in working with the writer? Was the performance to their satisfaction regarding the final product? Was the process smooth?
Testimonials can sometimes provide a better insight into what it is like to work with the writer beyond just their skillset. You simply want to deal with someone professional, reliable, and easy to work with.
The Significance of Chemistry
Setting aside for a moment all the practical things to consider, one final thing to think about is: chemistry. You’re hiring a book writer for hire, you’re entering into a creative partnership. So you want to feel comfortable with the person you hire.
Sometimes, even with a super-qualified writer, it doesn’t work out because you simply don’t “click”. Trust your instincts. If your feeling is positive and you feel they understand your vision, that is a pretty sure sign they are the person for the job.
Wrapping Up
Hiring the best book writer for telling your brand story is huge, but it doesn’t have to be stressful: find relevant experiences, assess writing styles and voice, and ensure collaboration will happen.
Remember your brand’s story is one of the biggest assets your brand has. That’s going to make you different from those in the crowded market. You get the right writer for telling that story, so it connects with your audience and helps grow your brand.
Take your time, follow these steps, and you shall find the perfect writer who will tell your story. After all, your brand deserves nothing less than the best.
