New York, NY- Like many marketing endeavours, getting media attention to cover your outdoor event is a way to ensure visibility, increasing attendance/footprint, and credibility. From a corporate party to a product launch and neighbourhood festival, media coverage invariably enhances an event’s success. Best Venues is a venue-finding company dedicated to helping event planners find good spaces and providing expert advice on how to attract the media for every occasion.
Boost your Outdoor Events with Media Coverage
Media coverage attracts sponsors and provides a blow to make your outdoor event a must-attend event. But among the competition, New York stands tough to break. Thus, a well-planned media strategy is the way to attract journalists and influencers.
Start with a Good Press Release.
A well-written press release is the foundation of media outreach. Consider these points:
- A catchy title gets attention.
- The basic details of the event: Who, what, when, where, and why.
- A unique angle demonstrating why the event is newsworthy.
- Quotations from the organizers, special guests, or industry leaders.
- Contact details for follow-up.
- Personalize your press release to media outlets-most specifically newspapers, magazines, blogs, OTT, and social media platforms. Timing is critical; thus, send this out in advance and follow up closer to the event date with additional details as needed.
Choosing the Right Venue to Impress the Media and Influencers
Picking an impressive venue can significantly enhance the interests of many. Journalists, vloggers, and influencers will probably cover an event that takes place in an unusual or celebrity location. Best Venues has a broad selection of outdoor New York event venues, from roof gardens to waterfronts, assuring that your event can be set against an eye-popping background to lure reporters, social media influencers, and photographers.
Using Social Media to Generate Extra Coverage
Most journalists check social media for what is trending. Enhanced media attention can be gained by:
- Creating a branded event hashtag and encouraging attendees to use it.
- Posting high-quality images and videos from setup through guest speakers to all those ‘in-the-know’ type moments.
- Tagging journalists, bloggers, and other relevant influencers into posts.
- Going live on Instagram, Facebook, Twitter, or LinkedIn to get higher real-time audience engagement.
Working With Local Influencers and Media Personnel
Build relationships with local journalists and influencers that cover similar events. Personal invitations, exclusive interviews, and early access to an event all help encourage them to attend and cover the event. Best Venues can help you decide which New York event venues would appeal to the influencers and media and ensure that attendees have a seamless experience.
Creating Exclusive Content for Media Outlets
To increase your chances of getting featured, provide exclusive content for:
- Behind-the-scenes stories on the planning of the event.
- Interviews with keynote speakers or VIP guests.
- Prior access to photos and videos from the event.
- Data or insights around which your event is built that are relevant to these trends.
- Many people are out there for some interesting information; the greater the exclusive material offered to them, the more appealing your event becomes for coverage.
- Ensuring a Seamless On-Site Media Experience
When journalists, influencers, and podcasters attend your event, ensure that their work is made easier by:
- Organizing check-in specific areas for smooth entry.
- Provide kits containing relevant event information, speaker bios, and high-resolution images.
- Assigning media cooperation to assist with interviews and photo opportunities.
- Providing good Wi-Fi and seating arrangements for them.
Best Venues understands the importance of media-friendly event spaces and can recommend venues that accommodate their needs.
- Post-Event Follow-Up and Continued Engagement
After the event, keep the conversation going:
- Thank the journalists, podcasters, photographers, and influencers who attended. Share links to high-quality photos and event highlights with them.
- Share media coverage on your digital platforms.
- Develop relationships with them for future events.
Why Best Venues is the Best Partner for Media-Worthy Events
When establishing an event in New York City, one requires knowledge and expertise to make sure the process is seamless. Whether seeking some event venues NYC with an air of luxury or those that are more intimate, the team at Best Venues curates the best options suited for one’s needs.
For event planners seeking event venues that will impress their guests and grab their attention for appreciation, Best Venues provides access to top-notch venues that leave lasting impressions.
More Ways to Increase Media Exposure
- Approach Local and Niche Publications
Not all publicity comes from the big shots. Local papers, magazines, and niche vloggers have a group audience of their own, some of which may be significant to your event.
- Occasion for a Pre-event Press Gathering
Consider a pre-event press preview or network gathering to allow the press to meet key speakers, tour the venue, and hear exclusive insights about the event.
- Use Dramatic Visuals
People love events that have beautiful and eye-catching visuals, like huge entrance displays, groundbreaking stage setups, or interactive experiences. Having a scenic background or unique architectural style for the venue will also guarantee good media visuals.
- Go Digital with Press Kits
Make it easy for journalists and influencers to access essential details on the event by providing a digital press kit. Include downloadable images, bios of key speakers, schedules, and press contacts. Best Venues will assist in ensuring that the media materials are properly organized and made available during the event.
- About Best Venues
Best Venues is a foremost venue-finding service connecting event organizers to the finest and most iconic event spaces in the city. From ritzy rooftop locations to stunning outdoor venues, they support their clients in building experiences worth remembering.
For press inquiries, interviews, and/or venue bookings:
Contact Best Venues
