Supercharge Your Backlinks, Brand Mentions, and Rankings — the Smart Way
In 2025, Digital PR has become the backbone of modern SEO. No longer just about getting links, digital PR is now about building authority, trust, and visibility across media platforms. But to succeed, SEO experts and marketers need the right tools — tools that help find journalist opportunities, manage outreach, and track brand mentions.
Whether you’re a solo freelancer, agency, or in-house SEO pro, these tools will help you earn high-quality backlinks, get featured in media, and scale your white-hat link building efforts the smart way.
1. Qwoted – Journalist-Source Matching Made Easy
Best for: Getting quoted in news articles, quick expert visibility.
Qwoted is one of the top alternatives to HARO in 2025. It connects you with journalists and bloggers looking for expert sources on trending topics.
Why SEO pros love it:
- Free to start, no spammy pitches.
- Filters by niche and authority.
- Notifications when journalists publish your quote.
Use Qwoted to build E-E-A-T by getting featured in real media outlets.
2. Muck Rack – Media Database and PR Outreach Powerhouse
Best for: Building media lists and pitching journalists directly.
Muck Rack gives you access to a massive journalist database. You can filter by beat, outlet, or location and pitch reporters with personalized emails.
Features:
- Journalist activity tracking (see what they recently wrote).
- Alerts for brand mentions.
- Powerful email pitch builder.
Combine Muck Rack with digital PR storytelling to land coverage in top-tier outlets.
3. Prowly by Semrush – PR CRM + Media Outreach in One Place
Best for: Agencies or brands doing high-volume digital PR.
Prowly is a PR platform from Semrush, built for SEO and PR synergy. You can manage media lists, build online pressrooms, and track outreach all in one dashboard.
What stands out:
- Drag-and-drop press release builder.
- Pre-vetted media database.
- Easy integrations with SEO tools.
Perfect for scaling digital PR without leaving your SEO stack.
4. BuzzSumo – Find Journalists and Trending Topics
Best for: Finding viral content and journalist contacts.
BuzzSumo has always been a favorite for content marketing, but in 2025 it’s also a powerful digital PR discovery tool.
Use it to:
- See which topics are trending in your industry.
- Find journalists writing about similar content.
- Track backlink-worthy articles in real-time.
BuzzSumo + Digital PR = Easy linkable asset promotion.
5. Brand24 – Real-Time Brand & Competitor Mentions
Best for: Monitoring media coverage and linkless brand mentions.
Brand24 gives you real-time alerts anytime your name, brand, or keywords are mentioned online — including news articles, blogs, and social media.
Why it’s a must-have:
- See who’s talking about you (and follow up for backlinks).
- Track your PR campaign performance.
- Spy on competitor PR efforts.
Never miss a PR win or opportunity to turn a mention into a link.
6. Terkel – Crowdsourced Content + Backlinks
Best for: Easy media mentions and backlinks without outreach.
Terkel connects brands with content creators. You answer expert questions, and your quotes are used in blog posts and publications — often with backlinks.
Ideal for:
- Founders, marketers, SEO experts.
- Building E-E-A-T (Experience, Expertise, Authority, Trust).
- Getting featured without a press team.
7. Ahrefs / Semrush – Monitor Backlinks and Track PR Wins
Best for: Tracking PR-driven backlinks and campaign success.
While not traditional PR tools, both Ahrefs and Semrush are essential to measure the real SEO impact of your PR efforts.
Use them to:
- See which PR mentions earned follow links.
- Measure domain authority of referring sites.
- Analyze which content drives the most links.
Data-backed PR is the future of smart link building.
Bonus: Google Alerts + Twitter (X) Advanced Search
Don’t underestimate free tools. Google Alerts helps you monitor mentions of your brand, CEO name, or target keywords. And X (Twitter) is where journalists still hang out.
Search for:
bash
CopyEdit
“Looking for sources” OR #JournoRequest
Jump in with helpful replies — and land quotes + links.
Final Thoughts: Tools Don’t Build Links — You Do
The tools above are your digital PR stack for 2025, but success still comes from:
- Crafting compelling stories.
- Responding fast.
- Being genuinely helpful to journalists and bloggers.
At Markertion, we use these tools daily to build authority links, grow organic traffic, and deliver real results for our clients — all with 100% white-hat strategies.
If you want help with ethical link building or digital PR, reach out and let’s grow together.
