Running a personal training business can be tricky. Especially when it comes to marketing it. Marketing– a nightmare for many personal trainers! But, no worries! This article aims to save you from falling into marketing traps or committing deadly marketing mistakes. Let’s get started!
A popular belief that marketing is one of the hardest parts of running a personal training business misleads many. Although it might be true to some extent, it can yield great results if done right. However, striking the right balance between marketing your personal training business and offering quality services is the real mantra to success.
Here’s something shocking:
More than 80% of personal trainers give up even before hitting their 2nd anniversary!
Can you guess what one of their reasons is? Yes, Marketing! Here’s what the research has to say: 4 reasons Personal Trainers leave the industry
Marketing for personal trainers can be expensive and challenging if prior research and planning are skipped. Before stepping into marketing the business, personal trainers must research the industry and competitors, develop a business plan, and design strategies based on business goals. They must consider various factors, such as business plans, consumer expectations and demands, business goals, etc.
Listed below are a few mistakes to avoid in order to implement smooth and successful marketing strategies.
Marketing Pitfalls to Avoid for Personal Trainers
Your passion towards personal training and helping people reach their fitness goals must reflect in your business. To make your personal training business more profitable, marketing is the go-to solution. Marketing for personal trainers might seem challenging, but not if you avoid making these mistakes:
Inconsistent Branding
Branding is the key to success for every business. It shapes the perspective of your business. As a personal trainer, it is important to create a brand name, logo, and other units of branding. Many personal trainers fail to develop consistent branding on all platforms of marketing.
To avoid being one of the others who lose clients due to inconsistent branding, ensure you develop a brand and define your personal training business. It is essential to maintain the consistent branding of your business on all the online as well as offline platforms you use. It helps potential clients shape the perspective of your business.
Unclear Marketing Strategy
A marketing strategy that does not consider critical aspects of the business is of no use. An unclear marketing strategy that does not align with your business goals can, in fact, invite more complexities. Marketing your personal training business without a clear strategy will lead to no sales.
Do your homework and research about your industry. Dig into your business plan and restructure what is needed. Understand the core of marketing and how you can take advantage of it. Consider your target client’s persona. And finally, develop a marketing strategy that aligns with business goals and values.
Messed-Up Work Processes and Schedule
Yes, you read that right! Messy business processes and an unoptimized workflow can greatly affect your marketing. It’s no surprise that chaotic work processes can disrupt every other aspect of running a successful personal training business. Hence, personal trainers must optimize their workflow and ensure an organized business process. It helps them stay on track and achieve business goals faster.
So how can you optimize your personal training business and enhance efficiency? Here’s a solution: Picktime!
Picktime is a free Personal Trainers Appointment Scheduling Software. It is a go-to solution for many in the industry, as it helps manage the business in one place. With this tool, personal trainers can streamline their workflow and sort their business management effortlessly. This software is user-friendly and is available on the website and in the application.
The easy appointment booking process eliminates the need to make calls and maintain spreadsheets. It optimizes the process of appointment booking and scheduling. Additionally, Picktime sends automated text and email reminders to your clients, effectively eliminating no-shows. It not only eases the workload of managing the personal training business but also offers convenience to clients.
Picktime provides a personalized booking page for your personal training business. This page can be used to book your services and appointments. It meets the needs of clients by offering them an easy appointment booking process. Not just that! Picktime offers many more features to help personal trainers achieve their goals. They are:
- One-click Book Now button for your social media
- Easy appointment booking
- Automated scheduling
- Online calendar
- Recurring classes
- Automated reminder system
- Secure client database
- Calendar synchronization
- Manage staff schedules
- A personalized booking page for your business
- Add multiple locations, services, and more!
Picktime is the ultimate solution to clean up messy schedules and streamline your workflow!
Not Considering the Online Presence
The online world of marketing brings numerous opportunities for personal trainers. If you think online or digital marketing is not for personal trainers, you are wrong. Your potential clients are spread all over the internet, and you take advantage of it. Build an online presence by using a website and social media platforms. Leverage the digital marketing game to shoot up your sales.
Bonus Tip: Integrating Picktime into your business helps in immense ways. The booking widget in Picktime helps you link your website and social media platforms to the booking page. Isn’t that cool?
Failing to Deliver Promised Services
When you market or promote a set of services, you must deliver them as promised. Or even better! One of the most common mistakes personal trainers make is marketing services they are not really good at. Many personal trainers do so with the perspective of gaining more clients. However, in reality, it sways prospects and existing clients away because they don’t receive what they were promised.
Failing to offer promised services can have a negative impact in the long run. Hence, personal trainers must ensure that they deliver on the promises made while marketing their services. Identify what your potential clients need and deliver it.
Conclusion
Initially, marketing can be tough for personal trainers. However, it can potentially skyrocket the sales of personal trainers if applied correctly. Avoid the common mistakes your competitors made and speed up your business game. Don’t miss out on the ultimate solution to manage your personal training business, Picktime!
