Link building is one of the most important tasks in any SEO strategy; discover how to get backlinks with these 15 proven strategies.
Credibility is fundamental in digital marketing. The truth is that when someone else recommends your business, it has a much stronger and more reliable impact than self-promotion. The same principle applies to backlinks in search engine optimization (SEO).
Backlinks—a link from one website to another—are a key ranking factor in search engine algorithms. These links are essentially votes of confidence, where another website confirms that your content is valuable, trustworthy, and an authority on a relevant topic.
That’s why learning how to get backlinks is an essential part of SEO. Statistics clearly show that there is a strong correlation between organic traffic and the number of quality backlinks. The more strong and relevant backlinks you have, the better your website’s search engine ranking will be.
However, today, the importance of backlinks is no longer limited to SEO. In the modern era, link building—the process of acquiring backlinks—is also having a significant impact on AI-generated search results and answers. This is why most SEO experts agree that link building is not only alive and well, but more important than ever.
Considering all these factors, it’s fair to say that understanding effective and proven methods of acquiring backlinks is essential if you want to improve your website’s online reputation, authority, and visibility.
Become a trusted resource for journalists
Journalists are always looking for authentic and relevant sources to back up their news and articles. If you present yourself as a trusted source, it not only increases your credibility but also proves to be an effective way to get quality backlinks.
First, identify journalists who write about topics that are directly relevant to your website or business. Then offer them the opportunity to incorporate your expertise, data, or insights into their articles—in exchange for a backlink to your website.
For example, if you run a beauty or cosmetics business, reach out to journalists who write for publications that your target audience reads, such as EsBelleza or Vogue Spain . Check out the “About Us” or “Editorial Team” pages of these websites and choose the journalists you are most likely to collaborate with.
Email or social media can both be effective ways to communicate. Remember that journalists receive dozens, if not hundreds, of messages every day, so your message should be short, clear, and to the point. Be clear about:
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What do you do?
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What is your Unique Value Proposition?
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And how your contribution will benefit their readers.
A major advantage of this strategy is that if you run an e-commerce website, logos from well-known publications play an extraordinary role in establishing trust in your website.
While getting backlinks from large, well-known publications like Vogue Spain may seem daunting at first, you don’t necessarily have to set such a big goal right away. A wise strategy is to start by reaching out to journalists at smaller, local, or niche publications and gradually expand your reach and influence.
Use press services strategically
Using press services is an effective and proven way to gain direct access to journalists and backlinks from high-authority websites. Services like Reporter connect you with journalists who write for well-known and trusted publications, resulting in quality media coverage and valuable backlinks.
In this process, you register as an expert source , and you are notified directly via email when a journalist seeks information, comments, or opinions related to your expertise or industry. Your chances of being selected increase significantly if you provide a timely and quality response.
Reporter is currently considered the most popular and trusted platform of its kind in Spain. However, relying on just one platform for successful link building is not a wise strategy. For better results, include alternative and similar platforms in your strategy.
For this purpose, platforms like Spray and Quoted can be great alternatives, providing access to different markets and publications. Using multiple press services not only increases your visibility but also multiplies your opportunities to get media backlinks.
Publish original research, data, and statistics
It’s nearly impossible to get backlinks if you don’t have truly valuable content to link to on your website. Traditional content marketing is often limited to blog posts, case studies, and white papers, but the real difference lies where you offer unique, data-driven, and research-based content .
Focus on creating content that is data-rich, original, and statistically robust. If even one aspect of the data you publish proves valuable to journalists or researchers, your chances of getting backlinks increase significantly—because this information won’t be available to them anywhere else.
An effective and cost-effective way to adopt this strategy is to create surveys , publish them, and then analyze the results and share them with your audience. This doesn’t require a large or complex survey; a short report with just 5 to 10 meaningful questions and results can work just fine.
A strong example of this is Mike Brown, Breeze ’s Communications Director, who published 16 data-driven research reports in a single year. According to Mike, he creates original research reports using either his own surveys or publicly available data, and then pitches them to high-quality media outlets and websites. The goal is for journalists to use the data and in return provide a backlink to meetbreeze.com .
This strategy is incredibly cost-effective, yet produces incredible results. For example, Breeze’s remote work survey gained 133 unique backlinks for just $1,350—about $10 per backlink—which is a highly effective way to quickly increase domain authority.
To further enhance the impact, design an infographic based on the data you’ve collected . Visual content is especially popular with journalists and content creators, and they often include backlinks, giving clear credit to the source. This way, your data will not only be shared more, but will also consistently earn quality backlinks.