Looking to grow your company with Amazon? Sign up for Amazon brand registry, a service providing access to many protection tools and brand-building materials, to start the process. Review the qualifying criteria and other pertinent information about the brand registry on Amazon enrollment before you register. Let’s get going.
Documents Needed for Amazon Brand Registry
To link your items to your registered brand and intellectual property on Amazon, you must acquire the appropriate information before registering. Hence, these include:
- Provide your brand name exactly as it appears in your trademark record.
- If your trademark is a mark with words, letters, or numbers on it, the image of your logo is exactly as it shows up on your trademark record.
- The precise format that the issuing IP office provides for your trademark registration number or pending trademark registration number.
- Categories for your brand’s products.
- An image of the product or its packaging that clearly shows your brand’s name attached to it.
Practical Tips for Safely Registering a Brand on Amazon
As a means of ensuring the security of your brand registry on Amazon, here are five helpful tips:
· Gather Required Documentation
Before beginning the enrollment procedure, you must first confirm that you have your trademark registration number, an image of your logo, information about the product category, and a certificate.
· Create or Log into Your Brand Registry Account
As a next step, sign in via Seller or Vendor Central using the same credentials. This you’re your account can be linked without any issues.
· Verify Exact Brand Matching
Provide product images that show the brand name permanently attached. Also, make sure trademark name and images must be visually similar to one another. Then, the legal trademark holder must submit the application to prevent rejection.
· Review Carefully Before Submission
Last but not least, double-check every field; errors cause approval to be delayed. Then, Amazon confirms after submission by sending a code to your trademark contact.
Can You Register Your Brand without Trademark?
Many businesses wonder whether they may register an Amazon brand without a trademark. Therefore, the answer is no.
- Amazon requires that your brand be registered or in the process of registration with an accredited intellectual property office before adding you to the brand registry. This restricts A+ Content, counterfeit protection, and brand analytics to approved brand owners.
- Despite listing items under a brand name without a copyright, sellers are not eligible for brand registration benefits. Without trademark protection, brand tools and enforcement are unavailable.
Thus, trademark registration is essential, not a formality. Amazon verifies brand ownership using the official trademark database and sends a verification number to the trademark contact. Without this step, you’ll be refused. Overall, you can’t have an Amazon brand registry without a trademark, and you need a trademark to access all of the brand protection features.
The Amazon brand registry revolutionizes brand protection and counterfeit prevention for sellers. Amazon’s brand registry provides merchants with enhanced tools, advertising opportunities, and control over product listings. Its proven track record of decreasing infringement and offering brand development tools makes it essential for serious sellers.
