As the industry of cannabis grows and develops, retailers are under ever-growing pressure to design an engaging, safe and informative environments for shoppers. With a strict restriction on advertising and a myriad of products on display dispensaries require tools in their stores that are as subtle and effective. A little-used but efficient solution? Counter mats.
Counter mats have more than aesthetic reasons. They’re also invisible marketing devices, brand platforms and educational touchpoints in one. This article explains why and how they are important in this particular and rapidly-changing market.
1. Promoting Products Without Violating Regulations
Cannabis marketing is usually restricted by laws in the region that limit direct marketing. Counter mats and in-store signage are a good option. an secure area to display products within your premises.
What can you advertise with mats
- New or popular varieties
- Pre-rolls, in-house food items or even pre-rolls
- Weekly or daily specials
- Membership or loyalty programs
Pro Tips: Always include disclaimers or age limits if they are the law of your locality requires it to ensure that your messages are legal.
2. Educating Customers at the Point of Purchase
A lot of cannabis buyers, especially first-timers, have questions regarding ratios between CBD and THC or delivery methods, or the effects. Counter mats offer them the opportunity to study, understand and reflect when they are waiting for the checkout line or conversing with an marijuana seller.
Ideas for counters to use as educational mats:
- “How to Choose Your Product” guidelines (e.g. flower and. vape or. edible)
- Dosing charts and time of onset
- The benefits of indica, sativa and hybrid varieties
- CBD-focused info for customers of wellness
Pro Tips: Pair text with icons or infographics to make it more digestible for everyone.
3. Enhancing Brand Identity
With so many cannabis-related products and dispensaries currently in the marketplace it is essential to differentiate. Counter mats with a logo can represent the shop’s design as well as its values and ambiance and reinforce your uniqueness.
Examples:
- A luxurious cannabis lounge might make use of minimalist mats and high-end photography
- A health-focused dispensary could feature images of wellness as well as soft pastel-colored branding
- A brand that is creative, urban and urban might employ bold graphics and slang-rich content
Pro Tips: Ensure all branding is consistent with all of the packaging you use, your design for interiors and online presence to ensure uniformity.
4. Supporting Upsells and Cross-Sells
Counter mats don’t only provide information. They’re marketing tools. If used correctly, they could offer suggestions to improve the average order value and boost customer satisfaction.
Examples:
- “Pair this edible with our herbal tea for a relaxing evening”
- “Don’t forget a grinder or rolling papers”
- “Save 15% when you bundle 3 pre-rolls”
Pro Tips: Keep upsell suggestions gentle and friendly, more than just helpful tips rather than sales pitches.
5. Creating a More Hygienic, Professional Space
Beyond the marketing aspect counter mats also serve more than a useful purpose. They create a smooth non-slip, non-slip surface that can be used to display products or packaging and add the appearance of your countertop while increasing the hygiene of your countertop.
in dispensaries that the handling of packaging and storage are an integral part of the service mats are helpful in organizing the area for transactions and give your workplace a look that is more tidy.
6. Seasonal and Local Relevance
Make use of counter mats to connect with your customers and the seasons. The routine of changing out mats ensures that your store is always current and gives your customers who frequent your shop something new to look at.
Themes of the seasons:
- Promotions for the 4/20 celebration
- Travel-friendly summer products
- Sets of holiday gifts
Local engagement:
- Work with artists in the area for limited-edition designs
- Encourage community events or cause that is sponsored by a dispensary
7. Easy-to-Change, Cost-Effective Format
Contrary to large signs or digital screens counter mats are inexpensive and simple to upgrade. It is possible to have several designs produced and rotate each month or every quarter to keep up with trends or promotions.
Pro Tips: Choose mats with hardwearing, wipe-able surfaces that are able to endure the rigors of daily use and cleaning, particularly crucial in retail cannabis settings where cleanliness is a must.
Final Thoughts
Counter mats used in the retail cannabis space aren’t just decorative, they’re multi-purpose tools that help increase the education of customers, boost engagement, help sales and boost your brand’s presence. In a highly-regulated and highly competitive market, these small visual assets can help you make connections with customers effectively and in the moment of purchasing.
As the industry of cannabis grows and develops, retailers are under ever-growing pressure to design an engaging, safe and informative environments for shoppers. With a strict restriction on advertising and a myriad of products on display dispensaries require tools in their stores that are as subtle and effective. A little-used but efficient solution? Counter mats.
