Videos have become a popular marketing asset for businesses. Statistics show that 91% of businesses are using videos as a marketing tool, and 73% of consumers make purchases after watching explanatory videos about a product or service.
Although videos are great tools for demonstration and lead generation, not all videos work out that well. But don’t worry, as we have information that can help you decide what kind of videos are best and what the key tips are for creating such videos.
Keep reading!
Types of Videos
Starting off with the types of videos, we can categorize them in two ways. The first is live-action videos, and the other is animated videos. Live-action videos include real objects and characters, such as people. Animation videos are computer-generated videos that have artistic objects and backgrounds.
Both types of videos are effective, but considering the cost and resource allocation, animated videos stand out as the best option for businesses.
If you plan to opt for animated videos, then you’re heading in the right direction. These videos are fun and engaging. That’s because animated videos are also simplistic in style, so they can be easily comprehended by the viewers.
But before harnessing animated video services, there are several tips you should know. These are as follows:
1. 2D or 3D
There are two types of animated videos. Two-dimensional and three-dimensional. While simplistic in terms of view, these videos traditionally make use of hand-drawn images.
But now they can be created with computer software.
Speaking of 3D videos, these have in-depth detailing and visually rich characters and backgounds.
The choice to opt between 3D or 2D videos is yours. But if you plan to explain an easy topic, then choosing 2D videos is preferable.
On the other hand, if you’re explaining something complex, then it is necessary that your video has appropriate detailing, hence making animated 3D videos is your ideal option.
Despite what type of animated videos you opt for, it is crucial that you make your business videos unique. Viewers, specifically your intended audience, see thousands of videos a day; hence, if your video animation services is homogeneous, don’t expect any upsides.
How can you make your videos different from others?
Let’s have a look at these tips.
2. Unique Scripting Tips
If you plan to make distinctive animated videos for your business, then center your attention on scripting.
The message you are conveying depends more on script and audio than graphics. A powerful tip here is that your animated promotional videos must acknowledge audience pain points and pitch your products and services as problem solvers in a distinctive, engaging way.
This could be done by making additions such as stating why your services are superior, what you offer that others don’t, and so on.
If you are creating animated explainer videos, then try to engage the viewer by using attractive themes, templates, and graphics.
Whether it be an explainer or proportional video, the faster you create a hook, the longer your audience is glued to the screen.
Now the question is what intrigues your viewers? How can you make them glued to watching your video? The answer is to tell them a story. Induce curiosity by talking about the story that would wanna make them listen more. The way to make sure of that is by harnessing storyboarding in the process.
3. Storyboarding
The only way you can know that your text and visuals are smoothly synchronized is by storyboarding. This technique helps you align your script with the visuals.
Storyboarding can be conducted by creating sketches and aligning them with the visuals.
Storyboarding also helps you know how your animation will be once it is in motion.
4. Background and Voiceover
The tone of your video depends on its background music. Background music plays a vital role in impacting the targeted audience and triggering their moods.
When making explanatory and educational videos, you should avoid happy and overly dramatic music.
Explanatory videos should also include voice overs if there is a need for explanation and demonstration.
Promotion-centric animated videos should have corporate tones and classic rock that resonate with the target audience.
For example, if you were to make an ad about sport shoes, then using fast-paced, energetic soundtracks is key. This would create great appeal to your intended audience.
5. Short and Concise
Besides being appealing and attractive, your videos should be memorable for the viewers.
How can you make your video animation services memorable? Simply by making them concise and short.
Shorter videos have a lasting impact on your audience, as the video span decreases, the ability of videos to gauge audiences increases.
The shorter videos are also in demand these days (Reels, you must remember them!), considering the current trends.
The popularity of social media forums like Instagram and TikTok is attributed to the increase in popularity of short videos.
Also, if your business plans to start social media marketing, then making use of short videos in the form of Instagram and TikTok reels can be highly appealing and engaging.
6. Video Quality
There is no compromise you can make on video quality. How your audience gauges and perceives your animated video significantly depends on the video quality.
If you become successful in creating high-quality videos, then your product or service, and more importantly, your business, will be seen as reliable. The viewers would trust you more.
Adding to that, videos with good graphics and higher quality present the message coherently to the viewers.
Video Distribution Techniques
After the video creation phase comes the operation of video distribution.
With the effective distribution of videos, you can make your video creation efforts worthwhile.
How can you carry out effective distribution of videos?
Here are some helpful techniques.
1. Social Media
One of the most impactful distribution mediums in today’s digital landscape is social media. Your videos can reach a broader audience and gain higher reach with social media platforms such as Facebook, Instagram, TikTok, and others.
Moreover, whether you have created promotional or demonstrative videos, social media forums are the best for any purpose.
2. Blogs
Videos can also be used in blog posts. Doing so can ensure that your audience has options for what kind of content they want to consume.
Aside from that, embedding videos in the blog enhances your SEO rankings, thereby creating a win-win situation.
Most ranking web pages have images, videos, and quality in them, leaving no room for text-heavy walls of content, videos break up the monotony and keep readers engaged – in short, leaving no room for mediocrity.
3. Email Marketing
If you want to make your email impactful, then you should try using videos in it. Emails with videos are said to perform 300% better when it comes to click rates.
Even so, having the video word in the subject increases the email clicks by 7%.
Both emails and videos complement each other well, hence making emails a preferable distribution channel for videos.